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Chartered Institute of Marketing

Institute of Sales and Marketing Management

LeadershipStrategyProcesses and ProjectsPeoplePhysical resourcesFinancial ResourcesInformation and KnowledgeSelf

Market products and services

This section is about anticipating, stimulating and satisfying the needs of your customers in a cost-effective way.

  Develop your markets
  Develop a marketing plan
  Develop new products and services
  Determine a pricing strategy
  Decide on distribution methods
  Develop a communications plan
  Develop a sales strategy
  Evaluate marketing activity

           
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