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Occupational Standards - Social Marketing

SMA1.1   Plan, manage and evaluate social marketing research programmes
SMA1.2   Collect data on the knowledge, attitudes and behaviours of target groups
SMA1.3   Develop understanding of theories and evidence about what might influence the behaviour of target groups
SMA1.4   Analyse, interpret and synthesise data and research findings to inform social marketing strategy
SMA1.5   Develop and define segments within target groups to inform social marketing strategies
SMA1.6   Develop social marketing propositions and test their potential to influence the behaviour of target groups
SMB1.1   Identify and manage relationships with social marketing stakeholders
SMB2.1   Establish social marketing strategies
SMB2.2   Evaluate and report on social marketing strategies
SMB3.1   Develop a branding strategy to support social marketing strategies
SMC1.1   Manage social marketing programmes
SMC2.1   Manage communications for social marketing programmes
SMC2.2   Manage complaints and criticisms about social marketing programmes
SMD1.1   Engage with individuals, communities and organisations to influence their behaviour
SMD1.2   Engage with policy and decision makers in government and organisations to influence policy decisions
SMD2.1   Develop and provide products to enable people and organisations to adopt and sustain beneficial behaviour
SMD2.2   Develop and provide services to enable people and organisations to adopt and sustain beneficial behaviour
SMD4.1   Review and change systems/structures to enable beneficial behaviour
SME1.1   Review and interpret the results of social marketing activities and their wider implications
SME1.2   Disseminate and promote effective practice in social marketing
SME1.3   Promote understanding and benefits of social marketing amongst policy and decision makers
SME1.4   Provide learning products and tools to develop effective practice in social marketing
SME1.5   Provide education , training and support for effective practice in social marketing

       


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